MEDIA STRATEGIC MEDIA PLANNING AND BUYING

MEDIA

Our media experts link the life of brands to the media in the broadest sense. We do not limit media strategies to traditional, digital, social or one-on-one media. We rely on research on media consumption, target groups and market trends.

Our media strategists apply their knowledge of target groups, market, the life of brands and communication trends to provide advice in determining the budget and relevant media channels. They also determine metrics for measuring effectiveness.

We optimise media plans based on a client’s goals. We consider indicators: price per thousand, reach, viewership, listenership and readership, price of contact, target group preference, characteristics of media, influence, response and appropriateness of content.

In the mass of media, the key to achieving your goal is making the right choice; in the mass of messages, it is important to select the right moment. We rely on standard market research methods as well as additional data that we can access through international databases.

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