Effie Worldwide and Warc research institute have presented the results for 2011.
Pristop, which rates among the leading consulting and communication companies in the South East Europe, was the most effective agency in 2011. This means it created campaigns for its clients who brought the best results for companies from the point of view of communications as well as sales. Effie Worldwide and Warc research institute have, within the official launch of Effie Effectiveness Index and results for 2012 at Cannes Festival in the end of July, also presented the results for 2011. Effie Effectiveness Index gives points to the most effective agencies, advertisers, brands, agency networks and agency holdings. Based on communication effectiveness award Effie Pristop collected the highest number of points in sum of all the categories for the year 2011.
The competition for Effie awards that are granted by the Slovenian Advertising Chamber takes place in Slovenia every second year. Within the Effie 2011 competition, Pristop was awarded with one golden, two silver and one bronze Effie for the campaigns it created together with clients. Pristop was awarded with the golden Effie award for campaign »Let’s Clean Slovenia! « (client: Ecologists without Borders), with silver Effies for »Proud of ourselves« campaign (client: Ministry of Defense) and »Planica, the world recorder« campaign (client: Ljubljanske mlekarne), and with the bronze Effie for »Do you already know how the bell of your new home will sound? « (client: Nova KBM). Beside those the campaign »Totally kül« (client: Fructal) was also among the finalists for the Effie.
Effie recognizes and awards the most important achievements in marketing communications: Effie awards the ideas which work and contribute to the success of the brand. Every idea can be in the competition for Effie award, no matter which marketing-communication tool or the combination of them has been used, under the condition that the results of the campaign have been proved. The Slovenian Effie for 2012 will be conferred in January 2013.