We prepared a locally adjusted communication strategy for a company from the automotive industry
In the past few years the distributor of an automotive brand for personal and cargo vehicles faced a decline in their market share and brand strength.
The company received an in-depth communication strategy from the principal for the coming year which had to be adjusted to the local market and the local consumers.
We prepared an umbrella communication strategy which included the relevant emphasis on specific brand identity elements, a definition of communication goals, target groups, positioning and communication activities:
- In the analysis phase we carried out qualitative research – directed interviews with existing brand owners and owners of competitive brands – and quantitative research – a survey among owners of higher priced cars.
- We reviewed all the marketing instructions from the principal and adjusted them to the local market and the local consumers, based on the results of the research