How to introduce young people to banking services, they generally find uninteresting?
With an ultimate approach through the popular ambassador Filip Flisar, who trusts Nova KBM services so much, he was willing to bet his most valuable asset on them - his moustache.
Introducing Smooth Banking: a series of three intense and exciting challenges in which Filip will compete in performing banking tasks against mysterious depilatory opponents that wish to take scalp of his moustache.
As preface to the campaign Filip published a profile photo without moustache on his Facebook account. It immediately attracted countless likes, comments, opened a debate among fans and claimed media’s attention.
Filip got buried under phone calls, asking if he really became smooth above his lips. Without turning a hair Filip answered - all will be revealed after the challenges.