Mlekarna Celeia dairy factory developed a new milk spread Zelene Doline with ham and green olives in collaboration with Planet TV, based on a popular romantic comedy Ena žlahtna štorija (One noble story).
The launch of the product was communicated through TV ads, for which we prepared scenarios. We also designed and developed takeover ads, DPR support and an amusing questionnaire at Planet.si. By answering the questions users can find out which character from the popular romantic comedy Ena žlahtna štorija are they. The lucky winners of the questionnaire will be awarded with culinary experience by Zelene Doline and a very popular book Ena žlahtna štorija.