dm drogerie markt Slovenia
2022–present
Together with dm Slovenia we have been co-creating dmLIVE shows within the Moj dm app, a live shopping format that brings together relevant content, expert advice, direct interaction with viewers, and shopping.
SERVICES
How do we create a show in a market where live shopping is still a relatively new format, without making it feel like a traditional sales presentation, but rather like relevant content people genuinely enjoy watching?
With dmLIVE, we enhance traditional product presentations with relevant advice, expert content, and direct dialogue that help users make informed purchasing decisions.
Our role covers the entire process: from content design and scriptwriting to coordination, production, and moderating communication with viewers.
Each episode focuses on a selected topic, with products becoming part of a broader narrative in which experts and guests share their knowledge and useful advice. It’s an interactive experience where viewers can ask questions and comment in real time, while adding featured products directly to their shopping cart.
A long-term format that has been an important part of dm Slovenia’s digital strategy since 2022.
In September 2026, dmLIVE reached the milestone of its 100th episode.
Ongoing direct dialogue between the brand, experts and customers.
A format that gives dm better insight into customers’ questions, interests, and expectations, and helps them make purchasing decisions.
With dmLIVE, we have helped establish a format on the Slovenian market that goes beyond traditional online shopping. Through content design, scripts, production, and live communication, we co-create episodes that combine expert knowledge, inspiration, direct dialogue, and shopping. What began as a novelty in the Slovenian market has evolved into a long-term communication channel. Nearly 100 episodes later, dmLIVE continues to demonstrate that live shopping can also build a lasting relationship between a brand and its customers.
