dm drogerie markt Slovenija
2026
The largest women's recreational event in Slovenia evolved into a months-long communication platform connecting movement, community, charity and the dm brand through its 20th anniversary edition.
SERVICES
How to transform the 20th anniversary of the dm Women’s Run into a communication platform that goes beyond sport, strengthens its community and reinforces dm as a brand promoting wellbeing, healthy lifestyles and women’s connection.
The anniversary edition of the dm Women’s Run was designed as a 360-degree communication platform. We created a dedicated anniversary identity, an official anthem, a charity initiative, exclusive merchandise, nationwide training sessions and an engaging event experience. Built as a year-round community platform, the dm Women’s Run has grown beyond a sporting event into one of Slovenia’s strongest recreational women’s communities.
Sold out in a record 10 days.
Nearly 4,000 registrations on the first day.
20th anniversary edition of one of Slovenia’s largest women’s recreational events.
One of Slovenia’s strongest long-term recreational women’s communities.
For its 20th anniversary, the dm Women’s Run evolved from a sports event into an integrated communication platform promoting movement, wellbeing, community and charity throughout the year. Through strategic communication, engaging content and an enhanced event experience, we further strengthened the emotional connection between participants and the dm brand.
