Društvo SOS telefon za ženske in otroke – žrtve nasilja
2026
Together with Društvo SOS telefon, we brought walls to life. In the “If Walls Could Talk” campaign, these silent witnesses to hidden violence finally found their voice.
SERVICES
Every second woman in Slovenia has experienced some form of intimate partner violence. Yet many never speak about it. Društvo SOS telefon provides support to victims of violence and gives them a voice. This time, their stories were also presented in the form of an audiobook. So how could we bring this often overlooked and invisible issue closer to the public and invite people to listen to the stories that all too often remain hidden behind walls?
What if the walls that hide so many stories — walls that have seen and heard the violence — could finally speak? In the Društvo SOS telefon campaign, the walls were given a voice, revealing stories that too often go unheard. We reached the public through three striking visual executions displayed across Slovenia. The walls cried, screamed and felt the pain. And because violence can also exist in homes that are still being built, we brought construction scaffolding in the centre of Ljubljana to life through an immersive audiovisual AR experience.
13.8% increase
27,283 minutes of content listened to on YouTube and Spotify
45,600+ total organic reach
5× Golden Award at SOF
1× Silver Award at SOF
The results speak for themselves. The campaign gained recognition both among the public and within the industry, meeting and exceeding all the KPIs we had set. But when addressing issues like this, the most important KPI is the safety of women and children at risk. This campaign certainly did not stop violence, but it helped make it a little more visible.
