Leapmotor Slovenia (under the Emil Frey Group)
2025
For Leapmotor’s entry into the Slovenian market, we created a fully integrated launch campaign that positioned the brand as the leading Chinese electric vehicle brand in Slovenia in less than a year.
SERVICES
How do you introduce a completely new automotive brand with no market recognition into an already saturated electric vehicle market and build trust in a Chinese manufacturer? The goal was not only to introduce the models but to create a strong and recognisable brand.
We developed the communication platform “A leap into a new future”, supported by a strong digital strategy proving that even a new brand in the electric mobility market can inspire, surprise and build trust. Through a 360° campaign connecting TV, digital, social media, influencers, PR and sales communication, we introduced the brand through its key strengths: advanced technology, accessibility and effortless electric mobility.
In less than a year, Leapmotor became the leading Chinese electric vehicle brand in the Slovenian market.
The brand successfully built awareness and trust in one of the most competitive automotive markets.
We established a communication platform that provided long-term support for the launch of all models and successfully overcame one of the biggest challenges in the automotive industry – creating a relevant brand message that resonates with both younger and older target audiences.
Leapmotor entered the Slovenian market as a completely unknown brand. Through an integrated communication strategy and the “A Leap into a New Future” platform, we transformed it into one of the fastest-growing automotive stories in Slovenia. The integrated campaign combined a carefully crafted content strategy, formats and partnerships tailored specifically to the Slovenian market, significantly contributing to Leapmotor becoming the best-selling Chinese electric vehicle brand in Slovenia.
