Mestna občina Ljubljana
MY LJUBLJANA MY MISSION
2024 - 2030
For the City of Ljubljana, we created a long-term communication platform that engages citizens in a shared journey towards climate neutrality by 2030.
SERVICES
- ATL Advertising
- BTL Advertising
- Visual Identity Design
- Digital Marketing
CHALLENGE
How do you make the abstract goal of climate neutrality tangible and inspire citizens to become active drivers of change? The objective was not only to inform but to create a long-term movement that every resident of Ljubljana could identify with.
SOLUTION
We created the communication platform My Ljubljana, My Mission, translating a complex European initiative into simple, everyday actions. At its heart is the distinctive green curve – a symbol of Ljubljana’s journey towards climate neutrality that evolves alongside the city’s progress. The platform extends across the Green Newspaper, information points, events, print materials, digital content and promotional assets, creating long-term communication that actively engages people rather than simply informing them.
ACHIEVEMENTS
We established the long-term Mission 100 communication platform, which will accompany Ljubljana through to 2030 and unify all activities on its path to climate neutrality.
We created a distinctive and adaptable visual identity that brings together diverse projects, initiatives and communication activities under one cohesive story.
We transformed communication from information into a movement, actively engaging citizens in shaping a more sustainable Ljubljana.
My Ljubljana, My Mission unites all Mission 100 activities under a single communication platform, bringing them closer to citizens through relatable stories, practical actions and a distinctive visual identity. Rather than creating a one-off campaign, we developed a long-term communication system that grows alongside Ljubljana on its journey towards climate neutrality by 2030.