OTP banka
OTP Bakery for Champions
2026
When Slovenian ski jumpers won Olympic medals, a TV commercial came to life on the streets. OTP Bakery turned national excitement into a memorable brand experience.
SERVICES
- PR activations
- Events
- Content marketing
CHALLENGE
How do you transform Olympic sponsorship from advertising into a real-life experience? The goal was to react instantly to Slovenia’s sporting success, creating an activation that would channel national excitement while strengthening OTP Bank’s connection with Olympic dreams.
SOLUTION
We developed the activation months ahead of the Olympic Games, anticipating the possibility of success by Slovenian athletes. Immediately after the medals were won, we opened the mobile OTPekarna in Ljubljana, before taking it to Nova Gorica, Celje and Maribor. Following Nika Prevc’s bronze medal, we expanded the offer with the Krešmniko dessert, allowing the campaign to evolve in real time alongside Slovenia’s Olympic achievements.
ACHIEVEMENTS
Successfully transformed a TV campaign into a live brand experience.
OTP Bakery toured four Slovenian cities.
Generated strong earned media coverage and social sharing.
Shortlisted at SOF 2026 in the Brand Response category & Silver medal in OOH.
We turned Slovenia’s ski jumping success into a public celebration. The day after the medal-winning performances, OTP Bakery opened its doors, serving the now-famous Slaniški pastries, Olympic tattoos, and a generous dose of fan spirit. The campaign proved that a television idea can successfully come to life in the real world.