OTP banka
JEŽEK IS BACK
2025
We revived Slovenia's iconic Hedgehog for a new generation, blending nostalgia with modern storytelling and over 50 years of savings heritage.
SERVICES
CHALLENGE
For more than five decades, Ježek had been Slovenia’s best-known children’s savings icon. However, awareness among younger generations had declined. The challenge was to modernise the beloved character while preserving its heritage and making it relevant for today’s children and their parents.
SOLUTION
To mark the 100th anniversary of legendary illustrator Miki Muster’s birth, we brought Ježek back to life. We redesigned the character, transformed him into a contemporary comic-book hero, and built an integrated communication platform that connected generations through shared memories and new experiences.
ACHIEVEMENTS
4.5+ million impressions.
26.16% engagement rate.
300% higher PPC CTR compared to other campaigns.
Ježek evolved into a long-term OTP Bank brand platform across TikTok, branches, merchandise, and multiple brand experiences.
To mark the 100th anniversary of legendary illustrator Miki Muster’s birth, we brought Ježek back to life. We redesigned the character, transformed him into a contemporary comic-book hero, and built an integrated communication platform that connected generations through shared memories and new experiences.