OTP banka
KEEPING THE ACCOUNTS CLEAR
2024
When OTP Bank's biggest competitor welcomed the new bank to the market, we replied with a real-world gesture that became one of the launch's most talked-about moments.
SERVICES
- PR activations
- Guerilla
- Events
- Content marketing
CHALLENGE
As OTP Bank officially entered the Slovenian market, its biggest competitor publicly welcomed the new player. The challenge was to respond in a confident, unexpected, and likeable way while reinforcing the new brand’s visibility and communicating its core values.
SOLUTION
Instead of a conventional advertising response, we turned a competitor’s message into a real-world brand activation. By literally “keeping the accounts clear,” OTP Bank demonstrated transparency, confidence, and a sense of humour while creating a highly shareable moment that blurred the line between PR and advertising.
ACHIEVEMENTS
One of the most talked-about competitive brand activations in Slovenia.
Strong earned media coverage and widespread social media engagement.
Reinforced OTP Bank’s visibility during its official market launch.
Silver Award at SOF 2025.
On the day the 360-degree launch campaign went live, OTP Bank responded with more than advertising. Window cleaners visited NLB’s headquarters and selected branches, cleaning their windows to give them “a better view of everything that comes next.” The activation became a memorable symbol of OTP Bank’s confident market entry.