OTP banka

BECAUSE BELIEVING IS WORTH IT

2026

Instead of promising medals, we encouraged Slovenians to believe—in athletes, Olympic dreams, and each other.

SERVICES

360-degree creative campaign
TV commercial production
Content marketing
Media buy

CHALLENGE

Although OTP Bank has been a long-term supporter of the Slovenian Olympic movement, few people associated the bank with that partnership. The challenge was to strengthen sponsorship awareness during the Olympic Games while standing out through an emotionally meaningful idea rather than traditional sports advertising.

SOLUTION

We developed a flexible 360° campaign featuring three TV commercials and multiple tailored versions that aired around Slovenian Olympic performances. The idea extended across digital, radio, outdoor media, and viral activations, bringing the campaign from television screens into everyday public spaces.

ACHIEVEMENTS

10+ million impressions

200,000+ clicks

1+ million video views

62% view-through rate

The campaign accompanied Slovenia’s Olympic success of 2 gold, 1 silver, and 1 bronze medal.

Rather than celebrating results, the campaign addressed something deeply familiar to Slovenians—doubt. Because Believing is Worth it transformed doubt into hope, encouraging people to believe in athletes, their dreams, and one another. In doing so, OTP Bank became more than a sponsor—it became a fan.