OTP banka
2024
The launch campaign for OTP Bank in Slovenia introduced the new brand through a unified communication platform that built trust, recognition, and a strong new identity.
SERVICES
Following the merger of Nova KBM and SKB Bank, the challenge was to introduce the new OTP Bank brand while maintaining the trust of existing customers. The communication platform needed to reflect the bank’s new positioning as a stable, reliable, and approachable financial partner offering the best value for money.
We built the campaign around the simple message Here We Are, expressing proximity, reliability, and everyday support. The platform was brought to life across television, digital, radio, print, outdoor media, and bank branches, before being expanded into product-focused communications in the second phase.
Successfully launched the new OTP Bank brand following the merger of Slovenia’s two major banks.
Created a unified communication platform implemented consistently across all key touchpoints.
Achieved strong brand awareness while supporting a smooth transition to the new identity.
For the largest banking merger in Slovenia, we developed the Here We Are communication platform, which became the foundation of OTP Bank’s launch. Through an integrated 360-degree campaign, we introduced the new brand, eased customer uncertainty during the transition, and built awareness and trust in the newly established bank.
