Petrol
2026
For Petrol GO, we created a summer campaign that places the app at the heart of carefree journeys, stops and summer adventures while encouraging its use through a prize competition.
SERVICES
How do you turn a prize competition into a brand-building campaign for Petrol GO? The goal was not only to promote the prizes but to position the app as an essential companion for carefree summer journeys and every stop along the way.
As part of the Unstoppable communication platform, we created the Unstoppable Summer with Petrol GO campaign, placing the app at the heart of summer adventures through a playful visual metaphor. We transformed the mobile phone into an inflatable pool float – a striking visual symbolising carefree holidays, mobility and summer. The creative concept was adapted across outdoor advertising, animated point-of-sale displays, YouTube, social media, digital advertising, radio and print.
We successfully extended the long-term Unstoppable communication platform into the summer season.
We created a distinctive hero visual that connects the Petrol GO app with carefree summer experiences in a memorable and engaging way.
We adapted one unified creative concept across a wide range of touchpoints, including outdoor advertising, point-of-sale materials, digital channels, social media, radio and print.
Unstoppable Summer with Petrol GO builds on Petrol’s Unstoppable communication platform with a playful summer story in which the app becomes part of every holiday journey and stop. A single, striking visual idea brought together the prize competition, the brand and the user experience into one cohesive campaign across all key communication channels.
