Pilonova galerija Ajdovščina (Občina Ajdovščina)
2025
For Pilon Gallery, we created a multi-layered cultural experience that transforms Pilon's oeuvre into a contemporary, multi-sensory journey for visitors of all generations.
SERVICES
How do you make a cultural institution with a rich heritage relevant to today’s visitors, increase attendance and engage audiences of all generations? The goal was not merely to renovate the gallery physically, but to completely reimagine the entire visitor experience.
We transformed Pilon Gallery from a traditional exhibition space into a contemporary cultural ecosystem where physical experiences, digital technologies and the exploration of Ajdovščina seamlessly come together. Through innovative content, inclusive design and a strong connection with the destination, we created an experience that extends far beyond the gallery walls.
Within the first month and a half after reopening, the gallery welcomed 2,000 visitors, compared to approximately 5,000 annual visitors before the renovation.
The launch campaign generated more than 2 million impressions, reached over 363,000 people and delivered more than 24,000 clicks.
The project set a new benchmark for the digital transformation of cultural institutions, creating an inclusive, multi-sensory experience for visitors of all generations, including vulnerable groups.
We transformed Pilon Gallery from a traditional exhibition space into a contemporary cultural ecosystem where physical experiences, digital technologies and the exploration of Ajdovščina seamlessly come together. Through innovative content, inclusive design and a strong connection with the destination, we created an experience that extends far beyond the gallery walls.
