Sola (Stanić grupa)
2025
In 2024, we designed packaging for the new Sola KIDS product. In 2025, when the product was launch, we also prepared a small advertising campaign, including POS materials.
SERVICES
How to design attractive packaging that attracts the youngest, for whom visual elements and liking the characters are the most important factors for choosing the product and consequently liking the taste itself (repurchase).
The concept is based on the fact that without Sola Kids drinks, it’s not as much fun – there’s no energy for laughter, no playfulness and vitamin hydration that fuels their games. The slogan addresses children in their language, while remaining flexible enough for further conceptual upgrades in the visual and verbal context. Liveliness and optimism are also manifested in lively and striking visual communication that attracts the eyes of the youngest.
Sola has expanded its range with a new category of drinks – Sola KIDS, for our youngest. With playful packaging, the main stars of which are characters, we present each of the flavors in a fun way – with each flavor representing its own character = fruit. Both the packaging, the tone of communication and the visual image shows playfulness, colorfulness and fullness of existence. Like the everyday life of our youngest.
