Zala (Stanić grupa)
How to make an impact in a saturated vitamin water market with eye-catching packaging and an effective marketing campaign for new products: Zala Vitamin water.
How can we present a new product line in a way that stands out – both on store shelves and in communication – in a saturated vitamin water market where every consumer already has her or his favorite choice.
We introduced Zala’s new line of vitamin waters through positive and motivational communication online and in outdoor advertising, clearly highlighting the benefits of each flavor. The campaign focused on consumers and activities they pursue, from fitness challenges to spreading positivity. Zala Vitamin supports you in achieving all your goals. To ensure the products stand out on shelves, we designed colorful, eye-catching, and playful packaging that instantly grabs attention of the consumer.
Zala has expanded its product portfolio with vitamin waters in three flavors, designed to support a healthy and active lifestyle while offering a tasty, low-calorie way to stay hydrated. They are created to promote well-being and positivity, so you can achieve everything you set your mind to. And that was also the main message of the campaign – “For everything you set your mind to.”
