LEADERSHIP
Primož is a visionary leader who has been at the helm of the Pristop Group since 2007 and became the Group's leading partner seven years later. During this time, he developed a business consulting services segment. With a drive for strategic business development, he has propelled the Pristop Group toward internationalization and growth. He possesses deep expertise and an exceptional sense of trends in economic, decision-making, and societal environments along with an extensive network of business connections with key stakeholders in Slovenia, the Southeast Europe region, and beyond. He has acquired extensive experience across a range of sectors, with a specific focus on banking and finance, energy, telecommunications and IT, and FMCG. To address clients' complex business and communication challenges, he introduced an innovative, data-driven approach to the Group, focusing on measurable goals, and delivering tangible results. This way, together with his colleagues, he develops effective solutions, helping numerous clients achieve their business ambitions every day.
Ula is a globally acclaimed and award-winning expert in business communication. She has over 20 years of experience in consulting leading domestic and international companies on marketing and corporate communications. She successfully integrated event management and marketing public relations into Pristop's service portfolio. Over the years, she has supported clients across various industries, with a particular focus on projects in banking and finance, telecommunications and information technology, retail, the FMCG sector, pharmaceuticals and cosmetics, as well as the tobacco industry. In the diverse range of projects, her greatest passion is found at the intersection of the entertainment industry, the music scene, and events. In her role as Executive Director for Quality and Client Management of Pristop Group, she ensures the exceptional performance of a team of 200 outstanding professionals who support over 100 clients across diverse industries and markets. As a management board member, she focuses on the strategic development of new products and the expansion of operations in Slovenia and abroad.
Sašo is one of the founders of Renderspace, a digital marketing agency that is part of the Pristop Group. He played a key role in driving digital disruption across the SEE region. With over 20 years of consulting experience, Sašo adds significant value to projects involving business and marketing strategies, digital transformation and disruptive innovations in business processes, cross-industry collaboration, new revenue stream development, service and product development, digital marketing, and integrated marketing communications. Over the years, he has worked with clients from various industries, particularly in banking and finance, insurance, telecommunications and IT, media, and energy. Sašo is dedicated to helping clients successfully navigate through change, be ambitious in innovating, and unlock new growth opportunities in the ever-evolving digital world.
Aleš is one of the pioneers of the development of public relations in Slovenia. He is a renowned expert in change management and crisis communications, with over 30 years of experience. Throughout his career, he has successfully advised leading national and international clients across telecommunications, IT, media, banking, finance, and retail on their journey through complex transformation. Known for his strategic insights and extensive network of key stakeholders, Aleš empowers leaders to accept crises as opportunities and lead with purpose in times of uncertainty. In his role, he combines extensive experience, a clear focus on the goals, and an unwavering commitment to achieving impactful results. He is the author of numerous professional articles on corporate communications, public relations, and media management.
Valerija is an experienced manager with a proven track record in developing and executing media strategies and successfully managing advertising budgets for leading Slovenian and international companies. Before taking over the management of Pristop Media, part of the Pristop Group, she served as a Managing Director of Media Pool, a media-buying company with a long-standing tradition. Valerija is particularly focused on monitoring advertising effectiveness across all touchpoints and optimizing media strategies to achieve the best possible results for clients. She chaired the International Media Trends Conference - SEMPL for 10 years. With a deep understanding of the marketing communications mix, she is recognized as a respected marketing expert both in Slovenia and internationally.
Jernej is an ambitious leader with over 15 years of experience in leading transformation projects in international corporations. He joined Pristop in 2022 as Director of Corporate Consulting and advanced to the role of Managing Director in 2024. With extensive expertise across media, banking, retail, streaming, and telecommunications industries, Jernej is recognized for his leadership acumen, strategic insight, and results-driven approach. He specializes in corporate consulting, communication, change management, and strategic marketing. Jernej has a proven track record of leading high-stakes projects and building impactful stakeholder relationships. Jernej combines a sportsman’s determination with innovative thinking, consistently delivering impactful tactics and measurable results for clients. A true strategist, he thrives on the playing field of creativity and business excellence.
Žiga is an award-winning marketing specialist with a strong agency background and extensive experience in the startup world and crowdsourcing platforms. Over two decades, he has explored the Slovenian media landscape, analyzed market data, and co-created marketing communication strategies for domestic and international brands. Žiga has been a part of Pristop for more than eight years. As Director of Marketing Communications at Pristop since 2024, Žiga leads and develops his department while mentoring younger colleagues. He continues to advise clients on strategic brand development, communication strategies, and branding, with extensive expertise on communication and marketing in banking, insurance, automotive, FMCG sector, and public procurement. Žiga has successfully led numerous award-winning projects. He is helping clients achieve marketing and communication goals that drive business results. Passionate about elevating the reputation of the marketing profession, he is committed to implementing best practices in everyday work and fostering innovation in the field.
Jure is one of Slovenia's most prominent creative directors, known for captivating both global audiences and marketing professionals with his innovative work. With over 15 years of experience, he has mastered creative strategy development, innovative creative solutions, storytelling, copywriting, and brand management. Jure began his career as a freelancer, creating visual identities for brands of all sizes around the world, before honing his skills in the agency environment. In 2023, he became the Executive Creative Director of Pristop, taking the reins of the largest creative department in the country. His extensive expertise spans industries such as banking and finance, automotive, telecommunications, IT, retail, and FMCG sector. Driven by creativity, Jure upholds Pristop's promise to be a trusted partner in fostering clients' growth and success. As a recipient of numerous national and international awards, Jure is a firm believer in blending hard work with enjoying the creative process.
Slavko Gegič is a seasoned consultant with over 20 years of experience in corporate communications consulting and leading communication campaigns. Since 2024, he has been successfully leading Pristop's Corporate Communications Department. His expertise spans public relations and public affairs, media relations, crisis communication, and event management. He has demonstrated a strong history of providing communication support for investments and real estate development projects. With a deep understanding of local and national decision-making environments, industry, and logistics, Slavko creates communications that build trust, foster relationships among stakeholders, and enhance clients' reputation. His ability to navigate complex communication and business challenges makes him a trusted advisor and a driving force behind impactful change.
Monika Zajc is an experienced expert specializing in digital transformation, design thinking, and coaching. She transitioned into the world of marketing consultancy from a technological background, where she held leadership positions for over 25 years in major tech companies and contributed to numerous bold projects both locally and internationally. Her expertise spans multiple areas, combining business management and transformation on one hand, and company digitalization on the other. She has led regional teams of experts from various industries in some of the most renowned tech companies, such as Microsoft, SAP, and SAS Institute. She is distinguished by her intuitive strategic insight, critical thinking, deep organizational, process, and technological knowledge, and an exceptional leadership style.
Patricija Jukić is an experienced strategy and growth advisor and the Managing Director of Indigo Consulting, a consulting firm operating within the Pristop Group. She focuses on the development and execution of comprehensive business and marketing projects, the optimization of commercial models, and increasing customer value. She leads projects involving business, digital, and marketing strategy developement, the transformation of operational models, the implementation of customer-centric digital solutions, and support for market entry initiatives. She pays particular attention to advising companies in the consumer goods, telecommunications, energy, and tourism sectors, as well as supporting greenfield investments in Slovenia and the broader Southeast European region. Her work is grounded in a deep understanding of consumer behavior, data analysis, and the consistent translation of strategy into action. Under her leadership, Indigo Consulting serves as a strategic partner in addressing complex business challenges and building a foundation for sustainable growth and long-term competitiveness.