Because an efficient campaign means everything to us.
The campaign focuses on red, which is not just a colour. It is a mission. It is an inspiration of Generali's agents across the entire Slovenia to ensure best possible advice, kindness and expertise. The latter is key in understanding clients and in achieving their long-term satisfaction. It was exactly this flexibility that dictated the way the campaign was presented in the media, reflected in a broad selection of focus on different target groups.