Prevedi v slovenščino.

Because an efficient campaign means everything to us.

The campaign focuses on red, which is not just a colour. It is a mission. It is an inspiration of Generali's agents across the entire Slovenia to ensure best possible advice, kindness and expertise. The latter is key in understanding clients and in achieving their long-term satisfaction. It was exactly this flexibility that dictated the way the campaign was presented in the media, reflected in a broad selection of focus on different target groups.

Client Generali CEE Holding, Generali zavarovalnica
Play.
Year 2020
Industry Insurance

Challenge

How to make users of different age groups aware of Generali not only being a provider of insurance services but that its agents base their advice on uncountable experiences? How to fight the indifference that accompanies the perception of the insurance branch in Slovenia? It's simple – with an integrated campaign.

Ker nam učinkovita kampanja pomeni vse.

Solution

With this campaign, we present a new global communication platform, which immediately puts the focus on the recognisable red colour, supported by a lively motto "Because you mean everything to us". Of course, all under the auspices of the lion.

 

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