The future of entertainment from a bird’s eye view.

As part of the “Future Inspires Us” campaign, we enable users to ensure their own futures. A VR game in which users compete in virtual flying quickly became an important connecting point for technology enthusiasts, ambassadors and general audience.

Client Telekom Slovenije
Play.
Year 2017
Industry Telecommunications

Challenge

To enhance Telekom Slovenija’s position as a state-of-the-art telecommunications provider and support sales of selected products and services.

Prihodnost zabave iz ptičje perspektive.
Prihodnost zabave iz ptičje perspektive.

Solution

We launched a game called VR Bird in which users test their skills and compete in virtual flying, including upgrades for various challenges. Using state-of-the-art technology, we created a unique experience, upgrading brand loyalty throughout Slovenia with a series of events for this brand that connects the digital with the physical, creating an image of the future.

Prihodnost zabave iz ptičje perspektive.
The VR game quickly became a connecting point for technology enthusiasts, ambassadors and general audience.

The game itself is just one of the project’s elements. The project was supported with a multi-channel, targeted digital strategy to support sales and strengthen Telekom Slovenia’s position as a state-of-the-art telecommunications provider. Two versions of VR Bird were created: the autumn and winter versions. The autumn version, which inspires with golden colours and the animal world, was upgraded as the winter version with new mechanics and snowy images and quickly became an important connecting point for technology enthusiasts, ambassadors and general audience.

Prihodnost zabave iz ptičje perspektive.

Achievements

  • More than 1,500 enthusiastic competitors.
  • Record number of live comments: “Awesome! Great!”

NEXT PROJECT

Client: Greentube Internet Entertainment Solutions GmbH

Year: 2017