A leading Telecommunications Company in Slovenia wanted to monetize its data, which were a part of the corporate strategy. For a successful implementation it was necessary to define concrete sales solutions and organize internal resources. The key challenge was therefore to prepare a strategy for data monetization that considers all legal aspects, existing IT infrastructure, employees’ competences and necessary business processesfor execution.
We provide an in-depth perspective of business expectations through data analysis, structuring and interpretation.
We reviewed key elements, necessary for implementation of external data monetization, evaluated different approaches for data monetization, prepared a strategy and defined needed adjustments of critical areas, necessary data, legal aspects, IT infrastructure and defined business processes.
Our data-driven approach to consulting projects utilises available data, providing a sound basis for decision making based on a large quantity of data through consolidation and structuring.
The project resulted in definition of new areas to generate income, aligned with their corporate strategy. Our client successfully implemented the data monetization strategy with several new products.