Big secret? Big data.
Strategy development for achieving new revenue streams from monetization of big data.
Client NDA
The challenge
A leading Telecommunications Company in Slovenia wanted to monetize its data, which were a part of the corporate strategy. For a successful implementation it was necessary to define concrete sales solutions and organize internal resources. The key challenge was therefore to prepare a strategy for data monetization that considers all legal aspects, existing IT infrastructure, employees’ competences and necessary business processesfor execution.
We provide an in-depth perspective of business expectations through data analysis, structuring and interpretation.
Solution
We reviewed key elements, necessary for implementation of external data monetization, evaluated different approaches for data monetization, prepared a strategy and defined needed adjustments of critical areas, necessary data, legal aspects, IT infrastructure and defined business processes.
Our data-driven approach to consulting projects utilises available data, providing a sound basis for decision making based on a large quantity of data through consolidation and structuring.
Results
- The project resulted in definition of new areas to generate income, aligned with their corporate strategy. Our client successfully implemented the data monetization strategy with several new products.
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