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Coffee time and source of inspiration in the kitchen

We took over the social media management for the brands De'Longhi, provider of innovative coffee machines, and Kenwood, a line of stand mixers with a tradition of quality and award-winning design, for the Slovenian and Croatian markets. We took on the taste-bud-teasing mission inviting for a top-notch morning cup of coffee strategically – by developing a social media strategy. Aiming for greater visibility and communication coherence, we introduced identifiable content sections into the communication. In the six-month period of social media management, compared to the same period last year, involvement of Facebook users increased significantly.

Client De'Longhi Croatia d.o.o.
Čas za kavo in vir navdiha v kuhinji
Year 2020
Industry Home Appliance & Consumer Electronics
Services

Challange

The client requested better involvement of quality content in the social media communication. The comparative advantage distinguishing De'Longhi and Kenwood from competitors had to be identified. In order to prepare comprehensive editorial content, we had to find interesting topics which elevate beautiful and stylistically perfected product photographs to the level of user-friendly and high-quality content.

Čas za kavo in vir navdiha v kuhinji
Čas za kavo in vir navdiha v kuhinji

Solution

Through various content sections, social media postings stir the user’s imagination for culinary superlatives and the enticingly fragrant coffee. The source of inspiration is provided by tips and tricks, a culinary dictionary, coffee facts, coffee horoscope, recipes and how-to guides

Users’ attention span is maintained through UGC campaigns and by involving influencers through influencer marketing. 

The crème de la crème is the varied content sections with added value for the user.

Achievements

  • 82% growth in user engagement compared to the same period last year.
  • High level of Facebook community affiliation. Brand lovers who already own at least one of the appliances are enthusiastic in following the postings.
  • A visible influencer marketing campaign for the De’Longhi brand awoke the taste buds of coffee lovers on Instagram.
Users’ attention span is maintained through UGC campaigns and by involving influencers.

NEXT PROJECT

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Client: Telekom Slovenije

Year: 2017