Coffee time and source of inspiration in the kitchen
We took over the social media management for the brands De'Longhi, provider of innovative coffee machines, and Kenwood, a line of stand mixers with a tradition of quality and award-winning design, for the Slovenian and Croatian markets. We took on the taste-bud-teasing mission inviting for a top-notch morning cup of coffee strategically – by developing a social media strategy. Aiming for greater visibility and communication coherence, we introduced identifiable content sections into the communication. In the six-month period of social media management, compared to the same period last year, involvement of Facebook users increased significantly.