Here’s to life.

Our "Here’s to life" communication platform represented boldness and openness, which have become central to the brand. With it, Union celebrates life and successfully redefines its brand and keeps it in touch with its users.

Client Pivovarna Union
Play.
Year 2016
Industry FMCG

Our "Here’s to life" communication platform represented boldness and openness, which have become central to the brand. With it, Union celebrates life and successfully redefines its brand and keeps it in touch with its users.

Živjo, življenje.

Solution

Union has always been proud of its dedication and passion, so it’s no wonder the new platform was underlined by boldness and openness, which have become core values of the brand. That's why the " Here’s to life " communication platform celebrates life and gives people the courage to live it to the fullest. It was launched with the reinterpretation of two Slovenian legends – Podvodni mož and Kralj Matjaž, both of whom we have awakened to toast at Pivnica Union.

Živjo, življenje.
Within 6 months, we've successfully redefined Union as a cool brand that keeps in touch with its users.

With the activation of “Here’s to live”, we transformed the digital citylight poster into a concert venue with interactive performances and ended it with the first live TV ad. Through the activation of "Here’s to design" we have transformed the Nefiltrirano beer and the series of tournaments "Here’s to football" has revived local football events around Slovenia.

Union has experienced a record-breaking campaign response on its social networks and has boosted socializing in real life.

Achievements

  • The first ads with live music in the region
  • Gold and Silver Awards @ SOF
  • Selection @ Balcannes.

NEXT PROJECT

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Year: 2015