International financial institution in cooperation with Slovenian partner in the financial sector, has launched a pilot project, targeted at SME’s in Slovenia, that wish to raise finance through the domestic capital market either through a corporate bond issuance or initial public offering (IPO). Given the specifics of the capital market in Slovenia, the key challenge was to raise broad awareness of the SME Pre-listing programme and stir interest for other alternative sources of financing among companies, apart from bank loans. Pristop provided full communications support to the programme, encompassing media relations, events with business community partners as well as digital and social media campaign.