Skip to contentDesigning the architecture of communications channels and a content marketing strategy across seven markets of central and south-eastern Europe, alongside providing daily support with customer communications for the brand Tom Tailor.
By establishing digital channels and by building an advertising platform, we wanted to simultaneously establish the Tom Tailor brand's online presence in seven markets and to increase the in-store traffic.
To complete our objectives, we created a database of users interested in Tom Tailor's content and established two-way communication between the brand and users on digital channels, that lead to building brand trust. Designing the architecture of communications channels that supports all 7 languages, we can now effectively inform users about sales campaigns, special offers, new collections and individual items
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