Stepping Smartly into the New World

NEO is a smart-living platform that changes, but also simplifies, users' lives. We have created a New world, where your word is law, where a home is smart and where you don’t find content, but rather content finds you. NEO can be voice-controlled as it understands Slovene, searches in Slovene and boasts a wide, comprehensive offer: linear and non-linear content integration in one spot, smart-home management, e-commerce, and soon gaming as well.

Client Telekom Slovenije

Challenge + Solution

We presented NEO in cooperation with Telekom Slovenije, a telecommunications company with ground-breaking solutions in its field. This smart-living platform offers its users only the best. Combining the best solutions for home and entertainment, it delivers a completely new smart-living experience into users’ homes. 

Pametno v Novi svet

In these whimsical ads, we played with the idea of how a caveman would use such an advanced device in juxtaposition to how a modern user would, both in an effort to achieve easily identifiable situations. As NEO was created in Slovenia, it understands a wide range of voice commands in Slovene.

Pametno v Novi svet
First smart platform that understands Slovene.
Pametno v Novi svet
Pametno v Novi svet
Pametno v Novi svet
Pametno v Novi svet
Pametno v Novi svet

Achievements

  • 28th SOF Slovene Advertising Festival Silver Award (Category “Z2.3 New Brand Launch or Brand Renewal”)
  • 28th SOF Slovene Advertising Festival Shortlisted (Category “K1 Film”)
  • GZS Regional Award for Best Innovation 2019
  • Awards in digital communication: Use of advanced technologies for NEO - platform for smart living


Innovation Awards:


  • CES Honouree (Category “Tech for a Better World”)
  • CSI Shortlisted (Category “Best TV everywhere or multi-screen video”)
  • CSI Highly Recommended (Category “Best IoT Smart Home”)
  • CIA Shortlisted (Category “Best TV everywhere or multi-screen video”)

NEXT PROJECT

Client: Telekom Slovenije

Year: 2018