In takeover stage the client was confronted with the challenges related to consolidation of insurance industry and related to the public sentiment about foreign investors. After successful completion of takeover communication challenges of integration were related to informing and gaining support of employees of both companies and establishing one brand with one market presentation. For preparation of integrated communication strategy we also had to apply global strategy to local market and overcome differences in the perception of clients of both companies.

In takeover procedure Pristop provided consulting related to potential targets and acquisition activities as well as image building (Generali as a desired investor on the Slovenian insurance market). In the integration procedure we provided intensive ongoing operative communication support based on an integrated communication strategy, as well as brand strategy and campaign to support integration. We delivered all this in cooperation with the management and professional departments of the client. Throughout the campaign we first strengthened Generali brand, under slogan »Believe in your own path.« and in the second step we presented merger with the promise »Together we are better. For you«.