In the extremely competitive modern world of technology providers, it is key to understand customers and their habits. How to stand out in the market and create a memorable communication which will speak the language of several target groups and leave them in awe over and over again?

By adding digital analytics, social media and search query analysis to the already existent quantitative information, as well as with additional qualitative methods, we designed a long-term communication platform, manifested in the introductory TV ad introducing first neologisms; by constantly adding new terms, they have spread across all communication channels.